Orange County Community Foundation Rebrand
OCCF sought to enhance its appeal to donors by updating its visual identity to complement a new messaging strategy. They aimed for a brand that exuded confidence, warmth, and sophistication.
In just a few weeks, we revitalized OCCF’s visual identity, crafting graphics that underscored their new positioning—”Amplified giving. Impact for good.” This involved delivering essential brand tools and a comprehensive set of guidelines, enabling their team to fully implement the new system.
Before
After
Creative Direction: Matthew Müller
Design & Art Direction: Amy Glaser